This time of year, it is the rumor and leak frenzy for the Apple’s new iPhone release. The technology giant from Cupertino, California generally release their new iPhone in September of every year. The tradition started by the founder Steve Jobs and lately handled by Apple CEO Tim Cook after the stalwart’s death. It’s not just an announcement of a new generation of smart phone, it’s a huge event in the technology industry, anticipated and viewed by millions of potential customers around the world. Apple has sold more than a billion units of iPhone beginning in 2007, when it was first released.